Anne Weiler, vice president of marketing, iQMetrix
The next time you fly to Philadelphia, take a look around the shops in the airport. Even if you are not in the market for a new cell phone, stop in Airport Wireless anyway. You will discover that stores like Airport Wireless are going to completely change the way people shop.
In the next few months, Airport Wireless will be installing technology from Vancouver-based SaaS firm iQMetrix. The retail services provider offers two products to help stores attract and retain customers as well as process their transactions. XQ Interactive Retail is a suite of applications which allows customers to connect to merchandise through touch screens that provide in-depth information. RQ Retail Management system is SaaS-based software which helps retailers control their inventory, simplify the sales process, create a database of customer details, perform accounting and reconciliation programs, provide information to employees and monitor the store's performance.
XQ Interactive Retail begins working before the customer enters the retail outlet. Advertisements displayed on large screens using the AdPlay function of the system will catch the eye of passersby. Using XQ Stream, outward facing screens can also show social media streams. Once inside the store, rather than walk past walls with hooks full of dangling merchandise, shoppers will approach tables with large touch screens. With the flick of a finger, customers can page through product descriptions and compare wireless phones. Once they have decided which phone they want to buy, a salesperson retrieves the product from the back room. If the customer makes a purchase off the display screen, XQ Interactive Retail sends the electronic shopping basket to the point of sale. (XQ Interactive Retail integrates with any point of sale software.) If a consumer is not ready to buy, the salesperson can send information about the product in question to the buyer’s phone.
